Constantino Jordan's view on tourism
- Written by Constantino Jordan
There are two major points I want to raise NO.1 - The Algarve needs to adapt to new times. Companies can reinvent themselves, people can reinvent themselves, this region has to reinvent itself. In the case of the Algarve circumstances are actually very favourable.
The fundamentals of sun, climate, light, nature, food, people, safety are reinforced by: internet and its consequence of remote home working, good flight connections, modern health facilities, an infrastructure for 1million or more people used by 400,000 for most of the year, good property prices and availability, a lower cost of living and at long last, great tax breaks for new residents.
So what are the new opportunities?
Seniors and senior housing, people living here and connecting to the rest of the world by internet.
New areas for tourism that create jobs include sports, mind & body, and health tourism.
These are mega-trends which fit into the Algarve beautifully if we know how to promote and implement the necessary actions and measures.
The more people that live here the better, new residents are the new growth area for the Algarve and the only one with realistic potential.
But to achieve this we need to act in practical ways, this means getting our hands dirty in promoting almost on a one-to-one level. Even so, it’s energised by collective action. Big campaigns and classical broad-brush promotions don't work in this climate.
Its all explained on the website of algarvecomeandlivehere.com.
NO2. - We need to be positive. Only by being positive can we move forward, and when good things start happening bad things get smaller by definition. It’s a power equation.
W: www.constantinojordan.com
