Thursday, 19 October 2017
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Investing in Tough TimesDuring times of economic or market uncertainty, share prices will take a hit. Although it is likely to be uncomfortable, there is no need for investors to panic. In fact, these times can offer an opportunity to review your investment portfolio to ensure it is positioned to weather any "storms" that may lie ahead.

This does nor mean that you need to make sweeping changes. Instead, you make sensible incremental changes that provide some additional strength. At Private Fund Management, we believe and entrust the Proactive Investment Management concept, where your capital is managed on a daily basis by investment experts. Many financial firms fail in this aspect, as they allocate funds and assets to your portfolio and only review these every 12 months if you are lucky. This is known as "Reactive Investment Management". Proactive Investment Management ensures that these funds and assets are constantly monitored on a day to day basis, and are amended immediately if necessary.
"Reactive Investment Management" is akin to "shutting the stable door after the horse has bolted".
With this in mind, here are ten tips to help you fight off the worst effects of difficult investment periods:

DIVERSIFY
It is the basic number-one rule of investing but it can need reaffirming. Different asset classes perform well or poorly at different times. If your portfolio is exposed to a single asset class – for example, equities – its performance will follow the fortunes of the equity market and returns are likely to be volatile. However, if your portfolio contains a selection of different asset classes and is spread across different countries and regions of the world, the various elements can perform differently at different times – so if one is doing badly, another may well be performing better and so could help to compensate.

LOOK OUTSIDE YOUR HOME MARKET
With diversification in mind, perhaps you could start looking overseas for opportunities. A UK-focused portfolio might seem a sensible and conservative option for a UK-based investor. However, this strategy leaves you and your portfolio at the mercy of domestic sentiment. Other areas of the world may offer a more positive outlook or could simply be better placed to help you through any domestic downturn. You need to be aware of the different risks involved with different international markets but even a small step into, say, other developed western economies could help to diversify some of your risk.

BE PREPARED TO ROLL WITH THE PUNCHES
Your attitude during negative periods is as important as your portfolio’s structure. Economies simply do not keep growing indefinitely and recessions and stock market downturns are likely to happen from time to time. Successful investors tend to be pragmatic and realistic: they invest for the long term and expect that, while there will be good times, there will also be some bad ones. A short-term downturn should not be seen as a reason to panic.

LOOK BEYOND THE ECONOMIC DATA
Remember that economic data releases are backward-looking. At the start of a slowdown, figures may continue to appear positive, perhaps contradicting our everyday experiences as old numbers remain in the calculation. Similarly, once economic growth begins to recover, it will take a while to be fully reflected in the new data. Headlines that scream "worst figures for 30 years" may confirm what we have just been through but do not necessarily reflect the prospects for tomorrow. What they often do, however, is fan the flames of investor uncertainty – not to mention sell newspapers.

CASH IS NOT NECESSARILY KING
Investment is as much about protecting against potential downsides as it is about targeting maximum growth. High returns are often associated with high risk, and not everyone is comfortable with the idea that their investment might fall by a third or more overnight. A financial adviser will make a detailed assessment of your attitude to risk before making any recommendations. They will also ensure you do not put all your eggs in one basket by helping you diversify not only across asset classes but also across accounts, individual funds, and product providers.

GO FOR QUALITY
During recessions and stock market downturns, high-quality and financially strong companies tend to bear up better than their newer or more debt-laden peers. A tough environment helps to separate the wheat from the chaff and struggling companies may be forced to cut their dividends or release negative trading statements. Holding quality stocks, therefore, could help you ride out some of the storm. It is also worth noting that, if the equity market is falling across the board, this provides a great opportunity to pick up quality stocks at relatively cheap prices.

ASSESS YOUR EXPOSURE TO SMALLER COMPANIES
Historically, as an asset class, smaller companies have been worse affected during periods of recession than their larger counterparts. You therefore need to be sure of your attitude to risk before you decide to take any significant positions in smaller companies: when things are going well, they can offer the possibility of greater gains than their larger peers, but when things are going badly, the losses can be much greater. If volatility makes you nervous or if your portfolio is relatively small, you could consider reducing your exposure to smaller companies and perhaps reinvest into some less adventurous choices.

CHECK IF YOU ARE OVEREXPOSED
Different industry sectors tend to perform well at different stages of the investment cycle. During an economic slowdown, some companies are less sensitive to the effects of that slowdown because demand remains largely unaffected – for example, companies in sectors such as food retailing, pharmaceuticals and utilities. Consequently, these tend to hold up better than, for example, leisure companies and house builders, which depend on households having money to spare. It is usually worth holding onto high-quality companies, regardless of short-term hitches, but this might be a good time to ensure you are not overexposed to any one sector or region.

THINK LONG TERM
A recession is commonly defined as two consecutive quarters of negative growth (as measured by gross domestic product or GDP). Six months in the average life of a portfolio, however, is hardly a great deal of time. Even if we allow for the negative behaviour of markets before and after the publication of these sets of data, six months is not long compared with, say, the 20-plus years over which we plan for our retirements. If your portfolio continues to meet your personal criteria and is well diversified, a period of recession should not cause you to change your plans. Sometimes doing nothing can be the best course of action.

THIS IS A FIRE DRILL – NOT A FIRE
Remember the saying ‘If you can keep your head when all about you are losing theirs…’? Market downturns are a great practical example of this maxim. A fire drill is a good thing: the fire might never actually occur but if the worst happens, at least you can be confident you have taken all the appropriate precautions. The real trick is to make sure you plan your portfolio properly at the outset, with the help of an expert. Then, when a downturn strikes, you can stay calm and review your situation sensibly and with confidence, rather than be panicked into any radical and potentially unprofitable change.

If you would like to discuss the above with us, without any obligation, please contact us.

Private Fund Management
T: +351 289392484/289392485
E: info@privatefund.management
W: www.privatefund.management
Address: Avenida Jose Dos Santos Farias, Loja 1, Lote 83/84, Almancil,8135-167. Portugal.