So how do Facebook and social media in general help sell your property? Well, in short it doesn’t directly help really. Although having said that, social media is becoming an integral part of our marketing and in fact supplements all of the media marketing we do.
We spend huge amounts of money trying to get your property in front of clients all over the world. We advertise on various portals from Zoopla to Rightmove, Place in the sun and the Move Channel all with varying success. However the biggest lead generator is by far our own website, website optimisation is key to the success of any business trying to sell their product to the mass market, and at B&P we treat this as our number one priority.
On buying B&P in 2011 we inherited a website that was totally underperforming. It had a Google ranking of 76, which basically meant that anyone looking for a property on the web would need to search through 8 search pages before they found us.
Following a full overhaul of our website as well as a new CRM system, we have managed to completely turn around our website’s presence online. B&P is now the highest Google ranked estate agent in the Western Algarve (source: Moonsy) and are beaten only by Rightmove in search terms. We now enjoy over 500,000 property viewings every year with clients spending over 75% longer on our site than they did in 2011.
So where does social media fit in to all of this? It’s quite simple; the more times websites are visited or searched for, the higher the ranking they achieve. This is why websites for Ryanair, BT, even Manchester United have huge followers and appear top on various searches. Therefore in order to increase business, our objective is to raise the awareness of our website and in turn the ranking at every opportunity.
Facebook will probably never actually sell your property but what it does do is raise awareness of our site and in turn, feed people through to the website and more importantly, your property. These incremental hits in turn improve our Google ranking and increase the possibility of your property being seen on the website by a prospective buyer. To keep it interesting the site gives regular updates on properties, property news issues as well as articles of interest in and around Lagos. By joining you could be helping to sell your property or be keeping a day to day feel for the market here in Portugal.
To help B&P continue to improve its rankings by increasing awareness, we have created a property forum on Facebook called “Inspired Property Investment Group” you can access this group by searching on Facebook or simply by clicking here.
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