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Google-ranking factors that will be still important in 2020 (Part 1)

Google-ranking factors that will be still important in 2020 (Part 1)Keeping up with Google and trying to get a good ranking for those desired keywords is not a simple task. There is not only an estimate of more than 200 ranking factors (or ranking signals) used in the ranking algorithms, but you also need to keep track of the news regarding the numerous updates during the year. And most updates don’t even make it to the news.

To blog or not to blog? – the yeses

To blog or not to blog? – the yesesWe talked about blogging before and gave you a list of reasons that could justify not doing it, remember?

Well, but what if you should? What if to blog is actually a verb you should be using?

Five metrics to pay attention to while running a Facebook campaign

Five metrics to pay attention to while running a Facebook campaignRunning a Facebook advertising campaign can be overwhelming for beginners, especially when it comes to keeping an eye on the ongoing campaign to ensure it goes well, or when analysing the results.

Facebook reporting tables are great, as they provide you with tons of information, but when you are only starting, finding out some meaningful metrics within the ocean of options may seem like mission impossible.

To blog or not to blog? – the no’s

To blog or not to blog? – the no’sIt’s not a million dollar question, per se, but most small business owners have stumble upon it more than once. And the answer is a rather simple one – yes and no. Confused?! Well, it actually depends on a number of things that you need to analyse, so let us go through the reasons why you should or should not blog, to help you make an informed decision.

Algarve’s newest Luxury shopping area celebrates first anniversary

VILA VITA Parc Resort & Spa officially inaugurates the VLife Shops

VILA VITA Parc’s boutique shopping plaza ‘VLIFE Shops’ brings guests an eclectic blend of exclusive international and local brands, showcasing the very best in fashion, lifestyle, eyewear, jewellery, watches, wine and gourmet products.

IKEA invests over 6 million euros to be more affordable

IkeaWith the mission to become even closer to the many people in Portugal, IKEA is investing more than 6 million euros in lowering the home furnishing solutions prices and making services more convenient in the financial year 2020.

“At IKEA we believe we all have the right to improve our life at home. That is why we work continuously to ensure that more people have access to functional, sustainable, good quality and beautiful design solutions. And we believe this is more relevant than ever in Algarve” explains Arack Ayadi, Store Manager of IKEA Loulé.

Choosing the right Facebook Ads objective – Reach vs. Brand Awareness

Choosing the right Facebook Ads objective – Reach vs. Brand AwarenessWhen setting up a new advertising campaign on Facebook, the first step you need to take is to choose the campaign´s objective. This is very important, as depending on your choice you will have a completely different set of options and settings available for your campaign.

But there are two objectives that usually confuse advertisers – Reach and Brand Awareness. Let's try to figure out what is the difference and which one suits you best.

How small scale enterprises are reviving Portugal's neglected interior

How small scale enterprises are reviving Portugal's neglected interiorThe decade has not been kind to the interior regions of Portugal, it’s a common enough story in southern Europe, where rural decline is a long-term tendency that has accelerated since the financial crisis. But a small but growing number of investors are hoping to reverse the slow-motion decline of rural areas.