Desidério Silva’s exhibition team will be at the ‘Expo Abreu - Winter Travel Market’ event next weekend, 22 and 23rd October, at the Lisbon Exhibition Hall.
The head of the Algarve’s regional tourist board will be there as an ample figurehead to promote the Algarve as a top off-season destination.
"The presence at fairs is strategic for us because it allows us to increase business in the region’s low season, to promote the destination and boost direct sales to the public," says Silva, failing to use the word ‘sustainability’ in his interview, a rare departure.
In addition to the handing out leaflets, the Algarve stand will be promoting the Algarve Wine Route and its various wineries, tempting passers-by with free samples.
The fair will host about 250 exhibitors with the public and tour operators subject to a social media and poster campaign plus a free brochure to be handed out over the weekend.
Despite the emphasis by Portugal’s national tourist authority on the development of cost-effective social media and online advertising to attract off-season tourists, the Algarve tourist board continues to take the message to potential customers in possibly the most inefficient way possible.
