Design is much more than just creating a picture that will be pleasing to the eye, moreover, it is a powerful tool that shapes the world around us. Graphic design has a much deeper impact on society than you can imagine: from the logos of our favorite brands to the interfaces of our favorite applications that we use literally every day.
Data visualization is a method that allows you to present complex information in a clearer and more understandable way for users. The goal is to help companies make decisions faster and process information more engagingly and attentively. It's always much more than just the look of your brand. This is how you are perceived by your potential customers and your potential or real partners. After all, in a world saturated with visual noise, the right services for data visualization can help you stand out from the competition or, conversely, go unnoticed.
Color perception
Color strongly affects us, and graphic designers know this, so when creating user interface design, we use it to our advantage to directly influence users, so we create attractive and impressive compositions.
The way we perceive color:
- Emotions and psychology.
Colors evoke very strong emotional and psychological associations, so it is extremely important to understand the cultural and psychological significance of colors in order to elicit certain reactions from your audience. For example, blue conveys calmness and confidence to the user, while red can evoke strong emotions such as passion or urgency.
- Contrast and readability.
Proper use of contrast is necessary to ensure the legibility of the text and important elements. In addition, color contrast can be used to draw attention to certain areas.
- Harmony and balance.
It should be noted that creating harmonious color palettes is an art in itself. When working on this point, designers must take into account the color circle, color temperature, and saturation. In this way, we will achieve an attractive and holistic visual balance.
Color perception varies from person to person, we must keep in mind that some people may have difficulty distinguishing certain colors, this is what we call color blindness. It is very important to design with accessibility in mind to ensure that information is not lost on any segment of the audience.
- Brand and personality.
Maintaining consistency in the use of color is crucial to strengthen brand associations in the minds of the audience, as colors can become a visual signature that connects viewers to a particular brand.
- Trends and cultural context.
Color trends and preferences can change over time and vary depending on the culture. Therefore, it is important to always be very attentive to current trends and understand the cultural context when choosing a color palette for your projects.
Visual harmony
The way visual stimuli reach us, everything that we catch with our eyes is analyzed and understood by our brain. This is based on general principles that are difficult to define. This leads to harmony as an aesthetic and visual harmony. And, although this is logically subjective, one should always try to achieve the perception of visual perfection.
This concept of visual perfection in the aesthetics of design is sometimes perceived by a person unconsciously, but appreciated by the subconscious. Therefore, it can make us positive when it comes to taking action on the information that comes to us. However, it can also have the opposite effect, making us not feel completely attracted to what is being offered to us.
The digital era and data visualization
We have long known that design is applicable to many fields and disciplines. We also know that today we cannot continue to live without the digital status of almost everything we interact with. Everything we touch is digital, and digital should be attractive. Creating a visual perception when showing a function or concept is one of the foundations on which the design is based.
The purpose of such an impact is to attract the attention of a number of people with a certain potential of interest. Then transform that interest into influence, sales, aesthetics, or an artistic movement.
Thus, a competent selection of colors, fonts, illustrations, and content blocks, as well as a clear and attractive composition, help to make a large amount of data information more understandable and accessible for analysis. By increasing the importance of proper visual design of data for your company, you positively influence the initiative and success of employees and stimulate their sensory engagement, as well as attract a lot of views from your potential new customers.
