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Five metrics to pay attention to while running a Facebook campaign

Five metrics to pay attention to while running a Facebook campaignRunning a Facebook advertising campaign can be overwhelming for beginners, especially when it comes to keeping an eye on the ongoing campaign to ensure it goes well, or when analysing the results.

Facebook reporting tables are great, as they provide you with tons of information, but when you are only starting, finding out some meaningful metrics within the ocean of options may seem like mission impossible.

To blog or not to blog? – the no’s

To blog or not to blog? – the no’sIt’s not a million dollar question, per se, but most small business owners have stumble upon it more than once. And the answer is a rather simple one – yes and no. Confused?! Well, it actually depends on a number of things that you need to analyse, so let us go through the reasons why you should or should not blog, to help you make an informed decision.

The Empowering Millions Summit 2019 - Oct 10th to 14th

The Empowering Millions Summit 2020 - 20th to 23rd FebruaryEmpowerment in the modern era requires more than just strong wills. Many have begun taking a holistic approach to empowerment in the hopes of strengthening their business and leadership skills. The Empowering Millions Summit Tour is one such program that enlightens people about how they can combine value-driven principals from Christianity and use it to attain success as an entrepreneur. They will be holding a 5-day Business and Leadership summit, orginally scheduled for October 2019 but due to overwhelming international interest is now rescheduled for 20th to 23rd February 2020. 

IKEA invests over 6 million euros to be more affordable

IkeaWith the mission to become even closer to the many people in Portugal, IKEA is investing more than 6 million euros in lowering the home furnishing solutions prices and making services more convenient in the financial year 2020.

“At IKEA we believe we all have the right to improve our life at home. That is why we work continuously to ensure that more people have access to functional, sustainable, good quality and beautiful design solutions. And we believe this is more relevant than ever in Algarve” explains Arack Ayadi, Store Manager of IKEA Loulé.

Choosing the right Facebook Ads objective – Reach vs. Brand Awareness

Choosing the right Facebook Ads objective – Reach vs. Brand AwarenessWhen setting up a new advertising campaign on Facebook, the first step you need to take is to choose the campaign´s objective. This is very important, as depending on your choice you will have a completely different set of options and settings available for your campaign.

But there are two objectives that usually confuse advertisers – Reach and Brand Awareness. Let's try to figure out what is the difference and which one suits you best.

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