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Clarity on Google Analytics – getting your early website’s statistics analysis started

Clarity on Google Analytics – getting your early website’s statistics analysis startedThe beginning of the year is perfect time to, not only make New Year resolutions, but also to have a look at your website´s statistics and try to understand what can be improved or added.

You might not be using Google Analytics daily to check its performance and you might even have a dedicated employee in charge of this type of work but, even so, it’s a good idea to look through your data quarterly or at least annually to better understand how things are going.

Audience selection on Facebook post promotions

Audience selection on Facebook post promotionsAre your post promotions on Facebook efficient? Are you really reaching people who are interested in your product or service?
Facebook post promotion is a common practice to really get to people on social media. When we spend our money on this social network, there is the option to select the audience you want to target. Are you doing it?

Google Ads recommendations: follow or ignore?

Google Ads recommendations: follow or ignore?Google Ads has a rather powerful algorithm, has huge amount of statistics about Internet usage and it’s becoming more and more intelligent, thanks to AI. So, when you visit the “Recommendations” section in your Google Ads account and see that Google has prepared some advice made specifically for you, your first instinct is to apply everything as quick as possible.

Some thoughts about site structure

Some thoughts about site structureMost website owners are adding more and more pages to their website in pursuit of higher rankings in Google. They believe that Google loves high-quality useful content and that’s true. So, we just need to create more pages and wait for the success to come, right? Wrong!

‘Next-generation’ maritime technology, following €1million pan-Euro project

The International Iberian Nanotechnology Laboratory (INL) located in Braga is the lead partner in the €1million ‘KETmaritime’ project backed by the European Regional Development FundA pioneering science centre based in northern Portugal is releasing details of a major pan-European project showcasing ‘next-generation’ technology to meet future demands of the Atlantic maritime industry.
The International Iberian Nanotechnology Laboratory (INL) located in Braga is the lead partner in the €1million ‘KETmaritime’ project backed by the European Regional Development Fund. Founded by the governments of Portugal and Spain, the INL is a world-wide hub for the deployment of Nanotechnology addressing society’s grand challenges.

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