If you have a business and want it to grow, you know by now that you need to have an online strategy to help you do it. And, of course, you also know that a proper digital marketing strategy must have its fair share of SEO.
Would it surprise you if we told you that content is the foundation of any good SEO strategy? Well, it’s true. And don’t take our word for it! Just test it and search “SEO strategy for 2020”, or something along these lines, and you’ll see that virtually in all the results you get content is the basis where everything else stands on.
So, right about now you must be thinking – “Ok, so how much content must my website have to please Google and rank high?” This is actually a trick question! Your website will not “rank high” per se. It can rank high for certain search queries or keywords and not so much for others and that’s something you need to keep in mind when you’re optimising it.
The answer to how many words must each page of a website have is not a simple one and it actually depends on a number of things. Since Google doesn’t tell anyone directly what he wants (which would make all our lives much easier!), some experts say that you need at least 1000 words per page, others say it’s around 600-700 and others tell you that you should go for a minimum 500. However, they all seem to agree that below 300 words per page, your content is considered “thin” by Google.
Nevertheless, the trend, as far as users goes, seems to be to read less and less, right? We all want the info we search for to appear right before our eyes when we open an online resource, like magic! And large blocks of uninterrupted text on a screen (especially if it’s a mobile device one) can be very intimidating for most users, isn’t it? Well, although this is all true, did you know that, according to Forbes, around 70% of consumers prefer to learn about a product or service through articles and good content rather than through ads? And that 60% of them will not make a purchase when they come across poorly written content or content that isn’t mobile-optimised?
So, content for your website is definitely important and you need to work on it as part of your online growth strategy, therefore keep the following in mind:
- the content length will depend on the type of business you have. For instance, if your company needs to provide information on its products or services, develop content that explains it, answering your customers’ questions, and make it thorough, since content density is actually important for SEO.
- write your own unique website copy. Don’t go “borrow” content from other websites and sources – duplicate content is a big no-no for Google and it will likely impact your page negatively as far as SEO goes. Let quality prevail over quantity, regardless of its length, and use it to convey your message on the products and services you offer, resisting the temptation to use “filler text” just to get to “that certain amount of words”.
- the days of “keyword stuffing “ are long gone. Use the right keyword for each page but chose it carefully (preferably based on a proper keyword research) and add it to the correct places. Keep in mind that Google is getting smarter and smarter so beware of how you use synonyms. And the most important thing: don’t use the same keyword on multiple pages – the competition is hard enough as it is on the ‘world wide web’ without you making the pages of your website compete against each other.
We understand that for many business owners, the sheer thought of having to create tons of unique content for their websites’ pages is rather scary and, truth be told, writing proper website content takes quite some effort and expertise... Perhaps we can lend you some Clarity and assist you in this task?!
For more information, bespoke strategies and efficient digital marketing solutions, just contact the Clarity’s girls through firstname.lastname@example.org or visit our website at www.yourdigitalclarity.com.