The field of marketing is changing so rapidly that marketers of the present can't keep up with the future. Experts are constantly researching the market and telling about the marketing professions that have become the most relevant. We also decided to compile our list of occupations worth mastering for a successful career.
If we compare it to marketing even a couple of years ago, the sphere has already changed a lot, not to mention the trends of twenty years ago. Content, design, creativity - today's customers are no longer surprised by anything. which means it's getting harder and harder to get their attention. There are specific trends we can talk about with certainty. This is an increase in the share of remote employment, and it is growing and will continue to grow. At the same time, the requirements for the speed of work fulfillment are getting higher and higher. Mobile devices are increasingly being used to get the job done, as well as in-house technology in the workplace.
Keeping up with current marketing trends is important—and it's worth starting by stopping hiring for unnecessary positions. To get ahead of the competition, you first need to figure out what specialists your marketing department lacks.
So, a content story specialist will definitely be needed. Collecting this history is a long and laborious job. Now it is usually given in addition to employees already busy with other work. But that's a bad idea. A specialist is responsible for collecting the content into an archive, categorizing it, and making it available when needed. This is easy and convenient, especially when such data is needed urgently.
Also, it would help if you had a specialist in the marketing department who can interpret analytical data. This will allow them to be used to attract customers and improve advertising appeals. The demand for data analytics professionals is growing, and not just in marketing. You can also find some of the biggest companies among employers.
As the number of mobile app users grows, so-called mobile marketing is also gaining momentum. Thus, it is becoming increasingly important for the company. Accordingly, mobile marketers are also required to optimize advertising appeals to mobile users.
Interestingly, automation managers are increasingly required in marketing departments today. Indeed, a significant part of routine marketing processes can be successfully automated, stabilizing the quality level and significantly reducing the number of small errors.
And, of course, a trend specialist will be required - yes, indeed, a separate specialist should be engaged in studying everything cool and new that appears in the sphere of marketing. Thanks to the fact that he tracks trends, they can be implemented as quickly as possible for marketing purposes and thus create an emotional connection with the client.
Creating an effective team in the marketing department now is the key to success in the future.
The material was created with the support of Download1win.com
