Real estate agents can face some problems related to their recognition in this society if they don’t have adequate marketing techniques. This is all because there are so many of them on the market right now that people simply don’t know which one to choose.
If you’ve tried everything and don’t know what strategies to use to promote your brand, then you should go a step back to more traditional techniques and consider real estate postcards. These postcards will do much more than you think in improving your relationships with clients and making your brand more popular. The thing you should pay attention to is how your postcard is designed, printed, and distributed because all of this will affect the marketing of your real estate business.
Pay Attention to the Design
Now the first thing the customer will notice is the postcards’ design and layout, so this is what we’ll talk about first. Make sure that the postcard sends your desired message to the audience and that they can have all the needed information on it. The pictures of the house should be very important here, which means that the pictures should be taken by professionals with maximum clarity and high resolution. No matter what kind of house is on sale you should make sure that the pictures are realistic and show every detail. Next, there should always be a business logo, your name as an agent, and a phone number somewhere prominent on the card. Make sure the fonts you are using are not messy and outdated, that you use the right contrast of colors, and that the layout is not crowded but tidy.
Focus on the Right Audience
If your postcard doesn’t come to the right audience, its effect will not be as you expected it to be. As a real estate agent, you should be very careful about where and to whom you send those postcards. Find out who is a first-time buyer or if some investors are looking for properties they will later rent, and send your postcards according to the results. If you for example focus on one area for some time and continue to send postcards to them regularly, your brand will likely become known, popular, and preferable in that exact area. Another great idea for promoting your business is to make personalized postcards, with the recipient’s name on them, or maybe even a small note for them. This will surely attract your customers and you will earn their trust.
Contact the Expert Services
If you think you don’t have enough knowledge and experience in creating and distributing these postcards, then you should take some serious steps to make your job easier. Consider working with an expert postcard printing service, as they have just enough and the right experience and knowledge about this kind of promotion for your business, and they’ll do their best to design the most beautiful postcards and organize their printing. They will offer you different types of postcards, multiple sizes, designs, and layouts so that there is something for everyone. Some services can even organize a distribution process for you, which will free you from this hard and stressful step, and you can enjoy the upcoming results.
Choose High-Quality Printing Materials
Besides how the postcard looks on its own, the feeling in the hands when you are holding it can unconsciously affect the audience’s judgment of your business. That’s why we recommend investing in high-quality, durable printing material when designing your postcards. If the customers see that the business’s postcard is made of thin and poor-quality material, they can assume that the business is not quite professional and luxurious. When you choose a high-quality and thicker material for your postcards, it will let the customers know you don’t hesitate to make the best choices, and they’ll be impressed with your taste and professionalism. You can also consider having a matte or glossy finish, using vibrant, shiny inks on postcards so that they cannot go unnoticed. This can sometimes seem like it’s not that important, but trust us, the things that come to mind last have the most impact.
Create Specific Campaign
For a real estate agent sending the postcards, the importance of the time is invaluable. You should try to assess accurately when it is time to send specific postcards to specific customers, and according to that, create a campaign. Let’s say it’s the end of spring and the beginning of summer - that’s usually the time when home-buying activity is at its peak, so you should focus on sending postcards promoting open houses. Or when it’s the season of holidays, you can change your postcard design to match the current vibe, whether it’s Christmas, Easter, or New Year’s. This is some kind of a little secret that real estate agents share between themselves, and it can give you great results if you time your postcard sendings correctly.
Tracking the Postcard Campaign
As a real estate agent, your job besides organizing the printing and distribution of these postcards is also creating and tracking the performance of postcard campaigns. This means that you must constantly check how many visits your business’s website has, who the majority of the audience is, how their response is, and so on. When you start creating this campaign, you should add some elements to your postcard’s design, such as QR codes, links, or phone numbers. This can help agents catch up with the evolution of these campaigns and track the business’ growth. Analyzing this data and results can sometimes be a heavy task, but it’s the best way to be on track with your business development.
It’s true that the ways of marketing and promoting your business today are usually some online, digital tools, but the effect of sending postcards will never disappoint and never get old. This is a kind of marketing strategy that people will always believe in, makes them feel special because you do all this hard work just to get to your customers. You’ll see that it will pay off once you see the results of your business growth, brand recognition, and customer interest.
