For local businesses, users are 60% more likely to make repeat purchases through mobile apps. When push notifications are used, it’s possible to increase retention by 5%, which can raise profits from anywhere between 25% to 95%.
Local Loyalty Syndicates Well with Small Business Applications
93% of businesses that use apps and loyalty schemes retain regular customers. As 69% of consumers are more likely to stick with local brands, even through price hikes, embracing local apps is a great way to stay afloat during tough economic times.
Recent statistics also show that the global app market is set to grow by $2.2 trillion by the year 2030, and with businesses increasingly using in-app purchases, there’s never been a better time to embrace it. As consumer habits shift to become more mobile-focused, more and more businesses are starting to launch dedicated websites and mobile apps so they can gain more control over their customer relationships. By creating dedicated apps, rather than relying on third-party platforms, it becomes possible to unlock more data, as well as tailor the experience.
A lot of this comes down to ownership. Businesses that rely on platforms like Amazon Marketplace, Uber Eats, or even Deliveroo, sacrifice a percentage of sales, but by using their own-brand app, brands can retain their customer data while building full ecosystems that help loyalty.
Dedicated Apps are Powerful for Local Businesses
Major brands have shown time and time again how powerful dedicated apps can be for small businesses. Pizza chains are transforming their apps into a business strategy that allows users to track orders via GPS, claim loyalty discounts, repeat previous orders, and more. The best bingo app also offers loyalty features, including the option to claim welcome bonuses, place deposits, withdraw, and even try to win jackpots.
Combined with the fact that users can also take part in live bingo games through apps like this, it’s clear that creating dedicated apps is the ticket to providing more customisable and brand-relatable experiences. Even giants like Amazon are dominating through app-first approaches. The Amazon app encourages people to use personalized recommendations, manage subscriptions, take advantage of integrated payment systems, and more, none of which would be possible when using a cookie-cutter app template.
As thousands of new apps are released onto the Apple App Store and Google Play Store every month, with 3,800 apps released per day, small businesses have to make sure that they are embracing these trends rather than shying away from them. As there are now no-code and low-code platforms out there, entrepreneurs can now create fully functional apps and mobile applications in a matter of hours.
AI is also playing a huge part here, with many businesses taking steps to integrate AI into their apps so that automated support can be provided, and so workflow can be improved. Rather than relying on off-the-shelf packaged software, customers now want more curated experiences, and if businesses can meet their customers halfway with this, then there are many benefits to be had.
