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LiDL Portugal expands while sourcing locally

lidlThe managing director of Lidl Portugal said that the retailer is planning to invest in Portugal this year, 40% more than last year due to buoyant market conditions.

"This fiscal year, we will invest €100 million," Massimiliano Silvestri told a meeting with journalists at Lidl Portugal headquarters in Sintra.

This includes the opening of "a handful of stores," in Greater Lisbon, Porto and the Algarve, and investing in two distribution warehouses, one in Torres Novas and one in Santo Tirso.

The MD said that 2017 has been a positive year with Lidl Portugal registering "double-digit growth."

In terms of market share, last year the supermarket chain had 8.6% of this Portuguese market sector, up from 8.2% in 2016.

Also last year, the company bought and exported €100 million of Portuguese products, an increase of 40% compared to 2016.

"We really want to invest in this country," said Silvestri, noting that 100% of the fresh meat sold in its stores in Portugal is sourced in the country and that 70% of its stores' fruit and vegetables are from Portugal.

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Comments  

-1 #2 John rowe 2018-06-02 12:28
Have been shopping in both German delicatessen stores since 1981 and now regularly ,in Portugal,Spain and England.
I can say we buy less and less as the traditional stores become more competitive particularly on meat and fish,and their checkouts are faster.
In Olhao they are particularly slow on opening check outs,they do not stock,as much i n European foods,such as herrings,or pickles,and they seem less able to get their dry good offers,onto their shelves.
Get these things better and prices more in line and we might spend more again!
+1 #1 Chip 2018-06-01 21:05
Lidl is a clever business and their Lagos outlet is first class.
But their underlying secret is to combine cheap warehouse style retailing with local market demand.
I'm currently in Germany and you won't find octopus or leitao (although you will find port which is absent from Aldi) plus lots of German delicacies which you won't find in Portugal of course (spoilt for choice of sausages and seasonal asparagus).
Same in the UK - lots of good value German produce but also British products.

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