Shell returns to the Portuguese market and already has a network of 14 service stations located from Braga to Tavira. The brand's objective is to "stay in Portugal for many years, and seek to get ever closer to Portuguese customers, taking advantage of business and partnership opportunities”, reads a statement sent to the newsrooms.
The company sold its network of service stations in Portugal in 2004, although it continued to operate in the country with the lubricants business and EuroShell for large international transport customers.
The brand is now returning, although not directly, but through the Disa Group, which also acquired the Prio brand in 2020.
“Shell is betting on a business model that is based on a 'franchising' model throughout the world, and which will also be followed in Portugal”, states the statement.
The return was marked on Thursday with the inauguration of the Mira-Sintra service area, which was attended by DISA's CEO, José Carceller, Disa's Director of International Development, Javier de Argumosa, Executive President (CEO) of Prio, Pedro Morais Leitão, the director of licensed markets for the Shell Internacional brand, Kai-Uwe, and the administrator of Prio and Disa's representative for Shell in Portugal, Guilherme Marques.
Original article available in Portuguese at http://postal.pt/
