Google has been gobbling up the most significant share of advertising spending in the world.
Its income from media spending is more than twice its closest rival.
Last year the company brought in revenues of $50.6bn (£32.8bn), while the Walt Disney Company received $20.3bn, making it the second largest.
The result is an indicator of how dependent many people have become on search engines and internet connections. The popularity of smart phones and tablets has also made more companies keen to advertise on Google. This has pushed up Google’s dominance of global advertising revenues, landing it in the top spot.
Facebook is also benefitting from the trend, but lags behind in tenth position, although its jump to $7bn in revenue last year helped it leap 14 places in one year.
In terms of growth, Facebook is rising the fastest out of the 30 businesses which were ranked by Zenith Optimedia in its annual survey of media revenues.
“Google has benefited from the rising sales of smartphones and tablets, making its central search function available to consumers on the move, allowing them to view content at times and places most convenient for them,” the report said.
“But the main beneficiary of the transition to mobile has been Facebook. It has actively embraced mobile technology in order to encourage its users to visit it regularly and frequently throughout the day, while designing its ads to blend seamlessly into the content feed.”
US company Comcast’s $17.8bn put it in third position, followed by 21st Century Fox and CBS.
The only British business to appear on the list, was ITV, whose annual revenues of $3bn made in number 27 out of 30.
