Since the beginning of the 2015, the Algarve has been referenced in 46,697 articles published in online news media around the world.
The study results from a global monitoring system run by Cision which reports that the Algarve, the holiday destination of choice for many thousands of foreigners every year, has reached a worldwide audience by the use of the worldwide web.
The US company Live and Invest Overseas helped out with its report on the Algarve region as "the best place to retire in Europe." This single article reached 116 countries.
Among the most receptive media in different countries, Germany came out top with 14,548 references in articles and news items. The US was second with 9,147 references.
Not far behind was the Algarve’s traditional supporters club in the United Kingdom with 4,638 references.
In African countries, Angola led the field and in Asia the volume of information online in Vietnam, India, China, South Korea, Singapore and even Afghanistan surprised researchers.
Cision analyses over 85,000 daily online information sites worldwide and the spread of Algarve related news and articles is a vindication of the plan by the Portuguese Tourist Authority (Turismo de Portugal) to apportion more of its annual budget on online promotion rather than the expensive and not cost-effective sponsorship programmes that have defined past activity.
