A new promotional video has been launched by the Algarve's tourist board to be used at the coming year's tourist trade fairs, BTL and FITUR.
‘Algarve – Share the Secret’ is narrated in Portuguese by the actor Diogo Infante and aims to encourage tourists to 'spread the word' about Europe's 'most famous secret.'
It is surprising that the Algarve remains a secret after recent boom figures and years of promotional activity but the video is aimed at those who understand Portuguese and Spanish so is targetted at the domestic market, which grew last year but not as much as visitor numbers from abroad; and the lucrative Spanish market.
For readers that do not understand either language, the video contains some rather beautiful images of the Algarve and it is worth watching if only to see how many locations you recognise.
https://www.youtube.com/watch?v=STR2DCFgG10&feature=youtu.be
