The concept of a single image being able to portray a situation or an idea more evocatively than whole paragraphs of text is not a new one. In fact, the old adage that 'a picture is worth a thousand words' dates back to the early 1900s. However, it remains just as relevant today as it was when the expression was coined.
This is particularly true when it comes to selling overseas property. The majority of potential buyers will use the internet to begin the search for their dream home overseas and in a marketplace crowded with information the perfect image can stand out like a beacon, calling to a buyer to find out more. In the same way, a poorly staged image can cause a property to be passed over with little more than half a glance.
"Good photographs are absolutely essential when it comes to selling overseas property," observes Marc Pritchard, Sales and Marketing Director for leading Spanish homebuilder Taylor Wimpey España. "You need a photographer who can highlight the property's features, both inside and out. If you build high quality developments, the images need to reflect that quality. Otherwise so much of your hard work is undone. Quite simply, poor imagery can result in fewer sales."
For Taylor Wimpey España's La Vila Paradis apartments on Spain's Costa Blanca, the photographer needed to capture the light and space that flows through the apartments, as well as the sizeable swimming pool, golf views and sparkling sea in the background. The result was an excellent set of shots that truly represented the luxurious feel of the property.
So what makes a good image when it comes to overseas property? Martin Dell, Director of Spanish property portal Kyero.com, should certainly know. His company lists more than 200,000 homes from 3,000 estate agents. He comments,
"When it comes to property photography I think I've seen everything, from the very worst to the very best! Good images can certainly help a property to generate more interest and sell faster, particularly on a portal like Kyero, where buyers are scrolling through lists of potential homes - it will be the one that looks instantly appealing that is likely to capture their interest first.
"The same is true of rental properties, which we also list on Kyero. Those that have the best pictures are usually the ones that are snapped up first. If a landlord has dressed the property nicely - that is, if it's clean, tidy and well presented - then a few great photos will really bring it to life in the eyes of those viewing it online. They'll be able to imagine themselves there, which is precisely the point."
Chris White, Founding Director of boutique real estate agency Ideal Homes Portugal, concurs.
"It's all about selling the lifestyle associated with the property through the imagery," he explains. "Many buyers seek to find at least a handful of properties they like before going to the expense of travelling overseas for a closer inspection. A property that shows its potential and that they can picture themselves in, will be one that sparks buyers' imagination."
Chris cites the stunning apartments in Salgados as an example. The private resort enjoys proximity to both beach and golf, with spacious apartments and wide terraces designed around enjoying the outdoor pursuits that the Algarve has to offer. Seven swimming pools and extensive grounds make the resort ideal for families, with an emphasis on health and happiness, which is precisely what the artfully staged photographs convey.
Selling property overseas is about more than selling houses - it's about promoting a dream lifestyle that individuals can buy into. And for that kind of venture only the very best photography will suffice.
For more information please contact:
Taylor Wimpey España: +44 08000 121 020 or www.taylorwimpeyspain.com. Those residing outside of the UK should call 0034 971 70 69 72.
Kyero.com: www.kyero.com
Ideal Homes: 0800 133 7644, +351 289 513 434, www.idealhomesinternational.co.uk or www.idealhomesportugal.com
