One person can make it big on any platform if they’re willing to integrate hard work, learn what it takes, and navigate the challenges of said platform. Follower numbers fluctuate, and you will find many times it’s the celebrities that have the highest levels of followers.
On platforms like IG, celebs take the cake. People enjoy watching their lives and feel involved. Of course, there are plenty of high-level followed food accounts that aren’t your everyday celebrities as well.
How do they do it?
Most Followed Food Accounts of 2022, Celebs Included
Here are the top 10 accounts on IG. These people have millions and even hundreds of millions of followers. This list includes celebrities as well.
- Gordon Ramsay @gordongram
- Jamie Oliver @jamieoliver
- Ree Drummond @thepioneerwoman
- Martha Stewart @marthastewart
- Antonio Cannavacciuolo @antoniochef
- Yolanda Gampp @yolanda_gampp
- Nigella Lawson @nigellalawson
- Guy Fieri @guyfieri
- David Chang @davidchang
- Bobby Flay @bobbyflay
Now when you look at this list, you quickly see that the majority of these people are professional chefs that are well-known. Many of them have famous or popular cooking shows and sites as well.
Most “normal” people can’t really compete with that type of status. But it doesn’t mean you’re out of luck! You can build your followers too. While you might not make it to 500 million and more followers, you can get thousands of followers on IG as a normal individual.
Some people can start building up their follower base by using resources to buy Instagram followers for $1 and other package choices too.
Examples of Top Food Instagram Accounts, No Celebs
Now, let’s take a look at some other types of IG influencers out there. In this list, we’re going to leave out the celebrity status people.
When you look at these IG influencers, you will find a vast array of specialties that they thrive on. You may also notice that most of them also have developed on Insta after thriving on other platforms first. Many of them have grown a business out of what began as a hobby or a fun side gig. You also might find several of these beloved IG individuals on YouTube too.
Tips to Make it Big on IG
What is their secret? Here are some tips from some of the top followed food people out there!
Find the Sweet Spot
First, you need to determine just what your purpose is. When you look at any one of these names up here, you will find that they revolve around some sort of niche in the food industry. They have a specialty. Not to say they never share outside of that realm, but that will be the highlight of their channels if you will.
Finding or determining what your primary niche is going to be is one of the most important aspects of this gig. If you are all over the place, how can you possibly attract an audience? You will have one big jumble that starts to follow you because one topic caught their interest and then lose them when you never appeal to that genre again.
Determining what it is you plan to focus on and represent will be a major factor in your success.
Learn the Varying Tools
Insta is a platform with a lot to offer. You can make posts of photos or videos, and those can always be captions. You can also create things like reels or stories or even do a livestream. One thing that the platform algorithm tends to appreciate is using a variety of these tools. If all you ever do is post a photo with a quick caption, this might not be enough.
Try changing it up and utilizing some of each of these tools that are available. Yes, it can be a challenge to figure out posting stories or reels, but it’s a good idea to use each piece. You can still have posting as your major tactic but use some of the other options from time to time.
Turn yourself into an expert on each of the different variations and then put them to use.
Be Consistently Consistent
Yes, we get it. That was a bit repetitive. You might as well get used to it. You should be making content and posts several times a week. You should be consistent with the quality of what you are posting.
You also need to continue in the same niche. Some influencers even have a small range of niches, but they each intertwine. For example, Elle Next Door from our list above hones in on fashion, beauty, travel, and lifestyle. All of these things can somewhat coordinate together. But what you will notice is she isn’t a gamer and a beauty blogger. These don’t intertwine well.
Whatever you decide to go with, just make an effort to be showing up regularly. Show up and share vital pieces of information and tidbits with your audience. Keep showing up, and the numbers will continue to improve over time.
This is a Family
Your Insta space is going to be your family, your community. This isn’t where you come to find your enemies. It’s where you build up and engage with a community. Of course, there will always be some trolls or negative people trying to bring you down. You don’t have to engage with the negativity.
But you should be working on building up the community and family within your audience. Learn to engage with your audience and make them feel seen and heard. Take the time to interact and build those relationships.
This is about being real with your audience and letting them know you care about your community. Some people even hire outside resources to respond to comments and messages. You may need to consider an assistant to help with that at some point, but it’s good for you to get in there and do this some on your own too.
Draw Them to You
While people do follow celebrities and heavy influencers, they also follow people they want to connect with. You are that person in this scenario. The important thing to remember while you’re working on building up your following is that you need to be yourself.
Your followers and fans really just want the ability to see you, see your content, and actively engage with you. Chances are it was something about you that drew them to this spot in the first place. Learn to nurture this and give the fans what they want, which is a little piece of yourself.
Conclusion
There are thousands of people on Instagram that have developed massive followings. You have well-known celebrities and athletes with hundreds of millions of followers. And then you have real-life people just sharing reality with the world. They choose a niche, and they build on that and amass their own substantiation of thousands and hundreds of thousands of followers.
You can do this too. It takes a bit of hard work and dedication, but if you’re willing to keep at it and be consistent with your efforts, you can be successful too.
