Your website is not moving up in the search engine rankings. You have followed all the steps you have been told to do, but your site still has not budged.
So, you may now be wondering what is wrong and how you can fix it.
In this blog post, we will discuss why your site may not be ranking higher and offer solutions to help get your site moving up in the search engine results pages (SERPs). Let's get started!
Your Link Building Strategy is Not Working
One of the first reasons your site might not be moving up in the rankings could be that the link-building strategy you have employed is simply not working. As Cozab explains in this article, it can be difficult to get the needle moving with link-building, and it’s not as easy as you might think.
First, you can’t just link to one or two sites and expect to see results, not with your competitors gaining many more backlinks. Moreover, if you are buying links, you won’t see results since, most of the time, those links won’t help your authority; in fact, they might hurt it.
Technical Issues
The next reason you might not be seeing your site move up in the rankings is that there could be technical issues with your site. This will be easiest to identify if you know that you are following the best SEO practices, especially in terms of content and linking.
What sort of technical issues might be preventing growth? Well, the biggest one is probably having a website with an incredibly slow loading speed. It could also be that you are using a theme that prevents the search engine from indexing your site. It will be a long process, but identifying any potential technical issues will save you a lot of frustration in the future.
Your Content isn’t the Greatest
One thing no site owner wants to admit is that their content is not great, but unfortunately, if your site is not moving up in the rankings, it could be because of that. High-quality content relevant to your audience is one of the most important factors for growth in 2022.
If you think your content is good yet still ranks low, it might be because you are targeting the wrong keywords or the audience. Remember, your content needs to answer your audience's search queries, and it starts with knowing what your audience is searching for.
Noindexed Content
Another reason your site might not be moving up in the rankings, even if you are following the best SEO practices and creating some of the best content, is that it might not be getting indexed. This often happens due to a small mistake that anyone can make.
This piece of code, <meta name="robots" content="noindex">, that can be found in the head of the page, basically tells search engines that the content on the page can be crawled by robots, but it should not be indexed.
Your Site is Not Mobile Friendly
Of all the reasons why your site might not be moving up in the rankings, the most common reason is that the site is not as mobile-friendly as it could be or isn’t mobile-friendly at all. Google has placed quite an emphasis that sites need to be mobile-friendly, so if yours isn’t, you will suffer.
Did you know that more than half of the search queries last year came from mobile devices? Google knows this, which is why it ranks sites higher if it has mobile-friendly versions.
Site Organization and Navigation
Finally, the last reason you might not be seeing any growth with your site is that your site organization could use a little work or your site is not the easiest to navigate. This can become quite a big problem, especially if you already have a developed site with lots of content. You always can buy a ticket and attend seo marketing conference https://seomeetup.com/blog/seo-conferences/new-york in your city.
For new site owners, you should focus on setting up a logical and user-friendly organization from the get-go so that things don't get messy once you begin adding content. Bad navigation and organization affect your SEO because it increases your bounce rate, which signals to search engines that your site might not be that great.
