Do you still remember how you felt when you were just a kid and someone told you a story? It was a magical moment and most of the times it transported us to somewhere new, exciting and fantastical, taught us something and allowed us to unleash our imagination.
Well, we want to let you in on a little secret: adults feel the same way! And, believe it or not, it’s the simplest way to get most of us to engage with a brand, a product or service, making us want to buy it, or use it.
Marketing-wise, storytelling can be defined as the “art” of taking a good story, with relevant content, and turning it into an engaging narrative that speaks to the heart of one’s audience. It’s considered one of the main components of content marketing, if not the most important one.
The question is, do you, as a business, need it? Yes. Everyone does.
Why? Because at the end of the day, a brand is just a matter of perception. When you tell a story, giving your products or services an identity, and share it, you’re able to take your audience (existing and potential clients) on a journey and you create an experience that resonates with them. The result: customer loyalty and more sales!
Simple, right? Well, yes... and no...! Though the principle itself is a rather straightforward one, it requires vision, creativity, skill, and practice, lots and lots of practice, as it’s often a trial-and-error process until you master it. You need to understand what speaks to your audience, what makes them tick and how to fit your products and services into it.
And don’t forget the golden principle – in order for consumers to establish a personal connection with your brand, your stories must be real, creative and, if possible, inspirational.
So let’s give it a try, shall we?!
For more information, bespoke strategies and efficient digital marketing solutions, just contact Clarity’s girls through firstname.lastname@example.org or visit our website at www.yourdigitalclarity.com.