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Portuguese consumers slow to shop online

Portuguese prefer shopping in the market and high streetPortugal is six from the bottom of the European league for customers buying on line.

According to the latest retail figures from Eurostat only 35% of internet users in the country shopped online last year, compared to a European average of 59%.

The highest percentages for online shopping were the United Kingdom at 82%, Denmark and Sweden at 79% while the lowest was found in Romania at 11%, Bulgaria at 17%, and Estonia and Italy at 29% each.

For online purchase of food and groceries, Portugal is approaching European norms, increasing from 4% to 7% between 2008 and 2012 against a EU increased from 6% to 9%.

 

 

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