As TAP's new owners announce the airline is to take on the mass market specialists easyJet and Ryanair competing on price and frequency, a new challenger wants a slice of the lucrative Lisbon and Oporto routes to and from Madeira.
Everjets has started regular flights from the mainland to Funchal and, at current advertised rates, make TAP look expensive and time consuming with many Lisbon return flights inconveniently routed via Oporto.