Italy is bracing itself for the arrival of anywhere between 200 and 300 Starbucks coffee outlets in the country.
"We are aiming to open 200 to 300 sales points across Italy, we think that there's a place for it in the market," former footballer Antonio Percassi told a Milan press conference on Thursday. Percassi has been working with Starbucks on their expansion into Italy, following on from his efforts to introduce retail giants such as Zara and Victoria’s Secret to the country.