João Fernandes, the new president of the Algarve Tourism Region (RTA), wants "to reinforce the region's diversification and rejuvenation strategy, focusing on sustainable development, capturing talent and investment, and technological modernisation."
He continues, "The region has to develop new ways of attracting visitors, namely through Business Tourism, Nautical Tourism, Accessible Tourism and Sports. We want to be active agents of investment capture, which helps to requalify the offer and bring innovation in products and services," says João Fernandes in a statement that managed to cloak his mission in almost impenetrable marketing jargon.