“Of course the British market worries us because it is one of our main markets," said Ana Mendes Godinho, the secretary of state for tourism when questioned about the sharp decline in UK visitors to Portugal, especially to the Algarve.
Turismo de Portugal and Godinho launched a plan in June to ‘combat seasonality’ in the Algarve and Madeira, an initiative that Godinho explained is a, "very tactical" marketing campaign, with the aim of strengthening Portugal's presence in the United Kingdom, as well as in other key markets markets but this will not fill the empty summertime hotel beds.