Have you ever felt extra inspired and motivated at the beginning of the year? Well, who hasn’t? Around New Year time, we all tend to make resolutions. We become very inspired, new ideas come to mind, and we feel extremely motivated (at least during the first week or two!). So filled with those warm feelings, we come back to work and start to look for ways to act on the resolutions we’ve chosen to pursue.

Millions of people talk about artificial intelligence (AI) to simplify above all bureaucratic tasks.

Adding a new page to your website is quite exciting – you´ve put your heart and soul into that page, prepared the content, prepared the layout, and, finally, it is out there in the world. Do you think your work is done, and that now the traffic from Google will start pouring into your website and the sales will skyrocket?

To start off this discussion, it’s probably important to understand what copywriting really is, as there still seems to be some confusion between it and writing. Shirley Polykoff – one of the great advertising minds of the XX century and pioneer advertising woman – has probably said it best – “Copy is a direct conversation with the consumer”.

If you ever tried to learn anything about SEO, you’ve probably noticed that it sometimes seems that it is all about links. You need more links, you need better links, you need diverse links... Links, links, links.

Do you know that old saying “the road to hell is paved with good intentions”? Surely you've used it a few times, but do you know what it means? Roughly, it says that having good ideas, dreams, or plans is not enough for something to happen. It is necessary to do, to act (with all the effort, work and risk that might imply) to achieve something, to be ‘successful’.

Google algorithms are getting better and better, and this makes SEO work quite tricky – the rules are constantly changing and sometimes doing something that is good today, means you might need to get rid of it in a year or so, after some of its changes. In our previous post (“3 outdated SEO practices that you need to stop using now”), we’ve already talked about some of these examples.

Do you have a Google Ads account but think you spend a lot of money and get little results? Today we are going to give you two golden tips for its optimisation, which we always apply to our clients' accounts and are always mentioned in our Google Ads training.