So you have an Instagram account, but you’re wondering which kind of profile is yours – personal or business?!

No worries! We’ll help you figure out the differences! After all, the business profile didn’t exist on Instagram from its very beginning. This option was created in 2016 when Mark Zuckerberg (Facebook) bought Instagram.

Setting up Google Ads campaigns can be frustrating due to the big amount of options and settings available to the advertisers. Not surprisingly, many companies are always looking for a shortcut when it comes to creating a new campaign. So, when they hear “Automated bid strategy”, it sounds good, but then when they discover “Maximise conversions”, it sounds just amazing.

Probably most of you have noticed that Google has added a new option for you when choosing the bidding strategy. The new strategy is called “Maximize conversion value”. It promises to get the most conversion value within your budget. Let´s get acquainted with it, shall we?

Google Ads is about to retire the Average position metrics on September 30th. It´s been known for a while that the Average position metrics is going away from our Google Ads reports and we´ve even dedicated another article to this topic when the news first came out, but now we have a fixed date – September, 30 is the time to say goodbye to Average position.

So, what should you do?

Google Ads has rolled out a new feature – “Seasonality adjustments” for Search and Display Campaigns. And later this year we will have a chance to use it on the Shopping Campaigns as well.

Google´s AI has become very, very intelligent and most of the advertisers use some sort of automation. It is easy to use, saves time and often brings way better results than keeping your campaigns 100% manually driven.

Should I invest more money in my Google Ads campaign or is the current budget enough?

It’s a valid question! Here are some quick and easy steps you can go through to get an answer.

You’ve probably heard lots of times that Google has become very good in understanding the search intent. But do you fully understand what search intent is and how can you use it in your digital marketing? Today we will try to clear out all these doubts.

Watch out, site-owners! It’s time to check your robots.txt file! Starting from the 1st September, Google will stop supporting the noindex directive in the robots.txt file.

Let us start with a small disclaimer: all this is a bit technical, so if you find the explanation below confusing, try first checking our previous articles about crawlability, where we explained in detail everything you need to know about the robots.txt file.