More than half of the fast-moving consumer goods market in Portugal is made up of private label* brands, but they account for only one-third of the value of supermarket sales.
These figures from the third edition of the study "Brands + Consumers", a partnership of Centromarca and Kantar Worldpanel, which focuses on the evolution of the fast-moving consumer goods market in Q4 2016, as reported by Diário de Noticias.