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Sex and wine in PortugalFollowing the spirit of Kotler’s marketing theories, a company advertising its products always has the clear intention and aspiration “to stimulate” consumption so that in the end the company realises a higher turnover.

Based on the latest knowledge about “modern marketing” one should say: “good marketing and perfect advertising aim to create the need and the appetite to buy the displayed products.” This is “the international approach” on marketing products.

Celebrate summertime with Enjoy the Algarve’s June issueRead the June 2018 issue of Enjoy the Algarve, ‘Summertime!’

In it: creating sand sculptures, ice-cream maker Cláudio David about local Algarvian gelato flavours (dried figs or alfarroba & orange, anyone?) and fascinating facts about the Festas dos Santos Populares. This summer, capture the Algarve on camera. From festivals to beach and from food to nature & wildlife, our Picture Perfect photographers give advice and Fábio Martins explains how to make unusual holiday pictures with a crystal ball.

11426Portugal performs well in only few measures of well-being relative to most other countries in the Better Life Index. Portugal ranks above the average in housing, work-life balance, personal security and environmental quality, but below average in income and wealth, health status, social connections, civic engagement, education and skills, subjective well-being, and jobs and earnings.

These rankings are based on available selected data and are published in the OECD Better life Index.

Enjoy the Algarve – May 2018 – Push your limits

Have an outdoor adventure with Enjoy the Algarve’s May issue

Read the May 2018 issue of Enjoy the Algarve, ‘Push your limits’.
In it: rock climbing on the cliffs of Sagres, freedivers Mafalda Oliveira and Mário Albuquerque talk about diving deep on a single breath of air, and surfing lifestyle photography tips by Gabriel Rosa.

Photo by Pedro BarrosThe south of Portugal is more than just sun and beaches.  Proactivetur’s João Ministro devotes himself to promoting the Algarve’s inland area, but in a responsible way. Enjoy the Algarve talks to João about attracting young people to the countryside, preserving traditional crafts and the recent popularity of ecotourism.

musicThe Copenhagen Cathedral Choir recently performed at the Jerónimos Monastry in Lisbon, with 900 people cheering a choir of 30 children, 14 adults and one harpist.  
Since 1991, conductor Ebbe Munk*  has been in charge of this group which, since 2000, often has worked in partnership with other Nordic choirs and those from Cambridge, Oxford, Princeton and Brussels.

Celebrate spring with Enjoy the Algarve’s April issueRead the April 2018 issue of Enjoy the Algarve, ‘Burst of colour’.
In it: floristry advice from Pasi & Paul Jokinin-Carter, true colour explosions in paintball, modern Portuguese painter Amadeo de Souza Cardoso, and blue hour photography tips by Leo Domingos. Get creative with our colourful Algarve-based activities and discover the historical and symbolic meaning of colours in the south of Portugal.