When setting up a new advertising campaign on Facebook, the first step you need to take is to choose the campaign´s objective. This is very important, as depending on your choice you will have a completely different set of options and settings available for your campaign.

But there are two objectives that usually confuse advertisers – Reach and Brand Awareness. Let's try to figure out what is the difference and which one suits you best.

The decade has not been kind to the interior regions of Portugal, it’s a common enough story in southern Europe, where rural decline is a long-term tendency that has accelerated since the financial crisis. But a small but growing number of investors are hoping to reverse the slow-motion decline of rural areas. 

Last week we’ve looked into crawlability and why it is important. We also discussed that whenever we see that a page, or the whole website does not appear on Google’s search results, even if we search for the brand’s name, the first and most important thing to do is to check for crawlability issues.

Your website doesn’t appear on Google? Even if you search for your brand name, there are no results? Or, maybe, the problem is that your newly created page, that you spent long hours preparing, is nowhere to be found? Feeling desperate?

First, though this is rather scary, don’t panic. The problem can probably be solved with a quick fix. However, in order to succeed, you need to understand what crawlability is.

Don’t let your competitors leave you behind! It’s time to update your Google My Business account, as new features are coming.

Google My Business (GMB) is a very important tool. It helps your customers find a suitable route to your business location on Google Maps. And it has an extremely big influence on local SEO – the ability of people finding your business in Google, when they are searching for similar products and services in your area. That is why, if you still don’t have a registered and verified Google My Business account, you need to make sure you get one now! It’s completely free and brings you big benefits.

Do you still remember how you felt when you were just a kid and someone told you a story? It was a magical moment and most of the times it transported us to somewhere new, exciting and fantastical, taught us something and allowed us to unleash our imagination.

Facebook Pixel is a piece of code that you place on your website in order to get more insights on how your Social Media strategy is working, and to "unlock" some extra possibilities for your advertising on Facebook.

So you have a special product or offer you want to promote and a certain target audience you want to promote it to. And it’s possible you’ve heard somewhere that a landing page is the best way to do it. But what exactly is a landing page and what kind of content should it have?