Não paramos, #EstamosON (We don’t stop, #WeAreON) was the Portuguese government's “answer” to the need for the physical closure of its services, in March 2020, as a measure to stop the spread of the SARS-CoV-2 virus which causes the coronavirus disease (COVID-19).
With the closure of the various public offices, it was necessary to redirect citizens and general public “somewhere” where they could see their questions or doubts answered, and “deal with their life”, which had (has) to go on. That place, the only one available, was the internet – the wonderful and brave new online world!

This is a common problem for small businesses, or those who are just starting out and maybe planning to leave their “day job” to finally follow their dreams. In order for any business to take off, you need to educate your customers, telling them that you exist and have something very exciting to offer. So, sooner or later, it comes down to digital marketing.

We believe that we all need time to rest, rather than doing that extra task at the end of the day like, for instance, create content, when we just feel like watching that series on TV or Netflix.

But, folks, things don’t get done all by themselves! And after this quarantine, we need to put in that extra effort to get back on track.

There is a new type of campaign in Google Ads that will probably attract a big portion of your Social Media budget! Are you keeping up with the new possibilities?

You’ve probably heard the news already, but if you haven’t, here it is – at the very end of May, Google has made Discovery campaigns available to all the advertisers globally. This brings new and exciting advertising opportunities for companies and might be “the thing that will eat a big chunk of your Social Media budget”.

Google Ads is not the easiest platform to use, especially if you are a beginner. There are plenty of settings and options. And though making mistakes is not a great thing in general, failing to do things right with some of the settings will not cause you major harm, whilst with others can negatively influence the performance of your ads big time.

Since early March, expressions like social distancing, pandemic, quarantine and isolation have begun to be part of our lives and of our daily conversations. All thanks to the (not so friendly) coronavirus, which appeared, as if out of nowhere, and forced us to rethink and transform, in an almost absolute manner, the way we work, the way we live and the way we see ourselves.

This is something most website owners have experienced at some point – you read everywhere that “content is king”, when it comes to getting a better position on Google, so you take time and prepare a great text for your website, put it online and wait. But nothing happens – you’re not ranking higher or not growing the way you need to.

Social Media Ads is a tempting opportunity for any business owner – advanced targeting options and relatively low costs (when compared to lots of other channels) make it almost impossible to resist the urge “to test” things around.

And whilst creating a campaign on Facebook, after a while, may seem like a can-do task, it is still important to make sure your campaign is optimised to bring you good results and that it is not just “dripping money away”. Especially now, when the budgets are a little tighter than usual.