Running a Facebook advertising campaign can be overwhelming for beginners, especially when it comes to keeping an eye on the ongoing campaign to ensure it goes well, or when analysing the results.

Facebook reporting tables are great, as they provide you with tons of information, but when you are only starting, finding out some meaningful metrics within the ocean of options may seem like mission impossible.

It’s not a million dollar question, per se, but most small business owners have stumble upon it more than once. And the answer is a rather simple one – yes and no. Confused?! Well, it actually depends on a number of things that you need to analyse, so let us go through the reasons why you should or should not blog, to help you make an informed decision.

VILA VITA Parc’s boutique shopping plaza ‘VLIFE Shops’ brings guests an eclectic blend of exclusive international and local brands, showcasing the very best in fashion, lifestyle, eyewear, jewellery, watches, wine and gourmet products.

With the mission to become even closer to the many people in Portugal, IKEA is investing more than 6 million euros in lowering the home furnishing solutions prices and making services more convenient in the financial year 2020.

“At IKEA we believe we all have the right to improve our life at home. That is why we work continuously to ensure that more people have access to functional, sustainable, good quality and beautiful design solutions. And we believe this is more relevant than ever in Algarve” explains Arack Ayadi, Store Manager of IKEA Loulé.

When setting up a new advertising campaign on Facebook, the first step you need to take is to choose the campaign´s objective. This is very important, as depending on your choice you will have a completely different set of options and settings available for your campaign.

But there are two objectives that usually confuse advertisers – Reach and Brand Awareness. Let's try to figure out what is the difference and which one suits you best.

The decade has not been kind to the interior regions of Portugal, it’s a common enough story in southern Europe, where rural decline is a long-term tendency that has accelerated since the financial crisis. But a small but growing number of investors are hoping to reverse the slow-motion decline of rural areas. 

Last week we’ve looked into crawlability and why it is important. We also discussed that whenever we see that a page, or the whole website does not appear on Google’s search results, even if we search for the brand’s name, the first and most important thing to do is to check for crawlability issues.

Your website doesn’t appear on Google? Even if you search for your brand name, there are no results? Or, maybe, the problem is that your newly created page, that you spent long hours preparing, is nowhere to be found? Feeling desperate?

First, though this is rather scary, don’t panic. The problem can probably be solved with a quick fix. However, in order to succeed, you need to understand what crawlability is.