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5 mistakes that are killing your Facebook Ads performance

 5 mistakes that are killing your Facebook Ads performanceSocial Media Ads is a tempting opportunity for any business owner – advanced targeting options and relatively low costs (when compared to lots of other channels) make it almost impossible to resist the urge “to test” things around.

And whilst creating a campaign on Facebook, after a while, may seem like a can-do task, it is still important to make sure your campaign is optimised to bring you good results and that it is not just “dripping money away”. Especially now, when the budgets are a little tighter than usual.

Google Ads budgeting – how often should I re-evaluate and change my daily budget?

Google Ads budgeting – how often should I re-evaluate and change my daily budget?We’ve seen companies deciding campaign budgets on a daily basis, constantly changing it. Every day they open Google Ads, see the previous day’s performance and adjust the budget “for today”. This may be a tempting opportunity for hands-on business owners that like to keep everything under control. But we firmly advise against such a practice, which will make your monthly spending difficult to predict and will also ruin your campaigns’ results.

Are you lost in the digital marketing of COVID-19 too?

Are you lost in the digital marketing of COVID-19 too?Virtually overnight, this “little guy” arrived and turned our lives inside out. Quarantine, isolation, pandemic and state of emergency, amongst others, became common words in our daily lexicon and we were all thrown into a life lived almost exclusively online.

Page promotion is different from post promotion!

Page promotion is different from post promotion!Facebook is always suggesting promoting your page in different ways, and sometimes we are really tempted to go ahead with these promotions, but do we know what we are really going to do...?

Let's stop and check: what are we promoting? The page itself or the post?

What Makes A Business Succeed?

What Makes A Business Succeed?In 2019, more than 22,000 businesses filed for bankruptcy in the United States. Research has shown us that small businesses, in general, have had a failure rate of 20 percent during their initial year. It has revealed that into their second year of business, small businesses would file up to 30 percent failure rate, in 5 years, 50 percent, and a whopping 70 percent for some who are in their 10th year of being in the industry. 

Google My Business has limited functionalities and creates new post category – “COVID-19 Update”.

Google My Business has limited functionalities and creates new post category – “COVID-19 Update”.Do you have a listing on Google My Business (GMB) and would like to continue to thank the reviews your customers leave there? Or were you thinking on taking advantage of this quarantine period to respond all comments but, try as you may, your answers are not published?

Well, it seems that the coronavirus is also affecting Google’s work.

Digital Marketing in times of quarantine... To do or not to do? That’s not the question! The question is WHAT to do

Digital Marketing in times of quarantine... The past weeks have turned the lives of most people upside down. It is not an easy time for businesses. Some are closing down for indefinite time, some are still working, even if remotely, but the effect of the COVID-19 outbreak is felt by everyone.

Efficient Ways to Build Your Brand Through Social Media

Efficient Ways to Build Your Brand Through Social MediaIn this day and age, you can’t really bring up marketing without social media. Even clients understand this. The first thing any client says—right in the middle of a meeting, is “what about our social media following?” They’re not wrong. The current state of social media dictates that more eyeballs hit ads than on any other platform.