Social Media ads are a tempting opportunity for any business owner – advanced targeting options and relatively low costs (when compared to many other channels) make it almost impossible to resist the urge ‘to test’ things around. And whilst creating a campaign on Facebook, after a while, may seem like a can-do task, it is still important to make sure your Facebook Ads performance is optimised, bringing you good results and not just ‘dripping money away’. Especially now that the budgets are a little tighter than usual.

Google Ads is not the easiest platform to use, especially if you are a beginner. There are plenty of settings and options. And though making mistakes is not a great thing in general, failing to do things right with some of the settings will not cause you major harm, whilst with others can negatively influence your Google Ads performance big time.

First of all, you need to be aware that the beautiful images you see on giveaways on social media and the clear instructions of these hobbies, in which we have all participated here and there, do not appear there (whether on Instagram, Facebook, or both) out of the blue, with no work whatsoever.

When we think of Facebook, Instagram, LinkedIn, Twitter or any other social media, as individuals, we think of photos, videos, news, friends, etc. But as entrepreneurs, small business owners, the first thing that comes to our minds is: audience.

When working in a manufacturing business, it can be hard to stick out in the crowd, especially when it is such a crowded field. Nonetheless, there are a variety of ways that your business can be improved through a variety of simple and clever ideas.

Every business owner knows that marketing is important. However, if you are a small company or just starting out then you might not have much of a budget to dedicate to the task. Therefore, you will be pleased to hear that there are lots of marketing techniques you can try which do not have to cost the earth and will give you plenty of return on your investment. Here are some of our favourites.

When you’re looking to launch or expand your small business, there are several funding options available to you. In fact, there are probably more ways to fund your business than ever before. To help you understand your options, we’re highlighted six effective ways you can fund your business in 2021.

So, your website doesn’t appear on Google? Even if you search for your brand name, there are no results? Or, maybe, the problem is that your newly made page – that you spent long hours preparing – is nowhere to be found… Feeling desperate, right? OK, even though this is rather scary, take a deep breath and don’t panic. The problem can most likely be solved with a quick fix. However, in order to succeed, you need to understand what crawlability is.