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How do I get my company to appear on the right side of the Google results page?

How do I get my company to appear on the right side of the Google results page?This is one of the most frequently asked questions and perhaps one of the business owners’ most “procrastinated tasks”!

You have searched for your company on Google and it doesn't appear, now what?

Ireland Portugal Business Network to celebrate Lisbon Green Capital 2020 with special Sustainability Forum

Ireland Portugal Business Network to celebrate Lisbon Green Capital 2020 with special Sustainability ForumThe Ireland Portugal Business Network (IPBN) launched its annual Sustainability Forum for 2020, with a particularly relevant programme as Lisbon celebrates its tenure as EU Green Capital 2020.
The theme of this year's event taking place on Monday, March 16, is “Developments in Building Technology and the Built Environment: Implications for Sustainable Economic Development”.

Facebook Ads news by Clarity - Facebook is changing its advertising budgeting

Facebook is changing its advertising budgetingIf you are advertising on Facebook, these are important news for you! Facebook is changing its advertising budgeting.

On the 27th February a mandatory change is coming to Facebook Ads. The ad set budgets are going away and the only available option will be campaign-level budgets. This means that if you have an ad campaign with several ad sets, you will no longer be able to allocate the exact budget to each one of them. Instead, Facebook will decide on a real-time basis which ad set is bringing you the best results and will divide the total budget accordingly.

Google Search Console tips by Clarity

Google Search Console tips by ClarityHeads-up website owners! A new tool has arrived to Google Search Console.

If you have a website then you are probably familiar with Google Search Console, an indispensable instrument when it comes to optimising it.

Top 5 Things You Need To Do Before Starting A Business

Top 5 Things You Need To Do Before Starting A BusinessOwning a business is fast becoming a status symbol these days, but it is a serious undertaking and a huge one. You should not take a business approach without careful consideration and understanding of your personal goals. No one runs into business because of a feel-good idea, there has got to be some time of scrutiny to be sure whether it is really a worthy business idea.

Facebook Ads tips by Clarity

Facebook Ads tips by ClarityHave you ever been in that situation when you need to set up an advertising campaign on Facebook, but you are not sure what will work best for your business? It looks like there’s no end to all the questions you need to answer before actually getting somewhere – which platforms to advertise on, how to create the best audience, which visuals to use, what to say…

How much content is enough content – websites

How much content is enough content – websitesIf you have a business and want it to grow, you know by now that you need to have an online strategy to help you do it. And, of course, you also know that a proper digital marketing strategy must have its fair share of SEO.

Would it surprise you if we told you that content is the foundation of any good SEO strategy? Well, it’s true. And don’t take our word for it! Just test it and search “SEO strategy for 2020”, or something along these lines, and you’ll see that virtually in all the results you get content is the basis where everything else stands on.

Google Ads news by Clarity – the end of message extensions

Google Ads news by Clarity – the end of message extensionsGoogle Ads News! Google is killing message extensions, but there is a perfect alternative already available.
Starting from this month (January 2020), Google is disabling one of Google Ads’ features – message extensions.