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IKEA invests over 6 million euros to be more affordable

IkeaWith the mission to become even closer to the many people in Portugal, IKEA is investing more than 6 million euros in lowering the home furnishing solutions prices and making services more convenient in the financial year 2020.

“At IKEA we believe we all have the right to improve our life at home. That is why we work continuously to ensure that more people have access to functional, sustainable, good quality and beautiful design solutions. And we believe this is more relevant than ever in Algarve” explains Arack Ayadi, Store Manager of IKEA Loulé.

Choosing the right Facebook Ads objective – Reach vs. Brand Awareness

Choosing the right Facebook Ads objective – Reach vs. Brand AwarenessWhen setting up a new advertising campaign on Facebook, the first step you need to take is to choose the campaign´s objective. This is very important, as depending on your choice you will have a completely different set of options and settings available for your campaign.

But there are two objectives that usually confuse advertisers – Reach and Brand Awareness. Let's try to figure out what is the difference and which one suits you best.

How small scale enterprises are reviving Portugal's neglected interior

How small scale enterprises are reviving Portugal's neglected interiorThe decade has not been kind to the interior regions of Portugal, it’s a common enough story in southern Europe, where rural decline is a long-term tendency that has accelerated since the financial crisis. But a small but growing number of investors are hoping to reverse the slow-motion decline of rural areas. 

SEO 101 by Clarity: Crawlability or why my website does not appear on Google – PART 2

SEO 101 by Clarity: Crawlability or why my website does not appear on Google – PART 2Last week we’ve looked into crawlability and why it is important. We also discussed that whenever we see that a page, or the whole website does not appear on Google’s search results, even if we search for the brand’s name, the first and most important thing to do is to check for crawlability issues.

SEO 101 by Clarity: Crawlability or why my website does not appear on Google - PART 1

SEO 101 by Clarity: Crawlability or why my website does not appear on GoogleYour website doesn’t appear on Google? Even if you search for your brand name, there are no results? Or, maybe, the problem is that your newly created page, that you spent long hours preparing, is nowhere to be found? Feeling desperate?

First, though this is rather scary, don’t panic. The problem can probably be solved with a quick fix. However, in order to succeed, you need to understand what crawlability is.

Google my business tips by Clarity

Google My Business tips by ClarityDon’t let your competitors leave you behind! It’s time to update your Google My Business account, as new features are coming.

Google My Business (GMB) is a very important tool. It helps your customers find a suitable route to your business location on Google Maps. And it has an extremely big influence on local SEO – the ability of people finding your business in Google, when they are searching for similar products and services in your area. That is why, if you still don’t have a registered and verified Google My Business account, you need to make sure you get one now! It’s completely free and brings you big benefits.

Storytelling – a child’s play?!

Storytelling – a child’s play?!Do you still remember how you felt when you were just a kid and someone told you a story? It was a magical moment and most of the times it transported us to somewhere new, exciting and fantastical, taught us something and allowed us to unleash our imagination.

What is Facebook Pixel and why you need it in your life?

What is Facebook Pixel and why you need it in your life?Facebook Pixel is a piece of code that you place on your website in order to get more insights on how your Social Media strategy is working, and to "unlock" some extra possibilities for your advertising on Facebook.