There is a new type of campaign in Google Ads that will probably attract a big portion of your Social Media budget! Are you keeping up with the new possibilities?

You’ve probably heard the news already, but if you haven’t, here it is – at the very end of May, Google has made Discovery campaigns available to all the advertisers globally. This brings new and exciting advertising opportunities for companies and might be “the thing that will eat a big chunk of your Social Media budget”.

Google Ads is not the easiest platform to use, especially if you are a beginner. There are plenty of settings and options. And though making mistakes is not a great thing in general, failing to do things right with some of the settings will not cause you major harm, whilst with others can negatively influence the performance of your ads big time.

Since early March, expressions like social distancing, pandemic, quarantine and isolation have begun to be part of our lives and of our daily conversations. All thanks to the (not so friendly) coronavirus, which appeared, as if out of nowhere, and forced us to rethink and transform, in an almost absolute manner, the way we work, the way we live and the way we see ourselves.

This is something most website owners have experienced at some point – you read everywhere that “content is king”, when it comes to getting a better position on Google, so you take time and prepare a great text for your website, put it online and wait. But nothing happens – you’re not ranking higher or not growing the way you need to.

Social Media Ads is a tempting opportunity for any business owner – advanced targeting options and relatively low costs (when compared to lots of other channels) make it almost impossible to resist the urge “to test” things around.

And whilst creating a campaign on Facebook, after a while, may seem like a can-do task, it is still important to make sure your campaign is optimised to bring you good results and that it is not just “dripping money away”. Especially now, when the budgets are a little tighter than usual.

We’ve seen companies deciding campaign budgets on a daily basis, constantly changing it. Every day they open Google Ads, see the previous day’s performance and adjust the budget “for today”. This may be a tempting opportunity for hands-on business owners that like to keep everything under control. But we firmly advise against such a practice, which will make your monthly spending difficult to predict and will also ruin your campaigns’ results.

Virtually overnight, this “little guy” arrived and turned our lives inside out. Quarantine, isolation, pandemic and state of emergency, amongst others, became common words in our daily lexicon and we were all thrown into a life lived almost exclusively online.

Facebook is always suggesting promoting your page in different ways, and sometimes we are really tempted to go ahead with these promotions, but do we know what we are really going to do...?

Let's stop and check: what are we promoting? The page itself or the post?