In 2019, more than 22,000 businesses filed for bankruptcy in the United States. Research has shown us that small businesses, in general, have had a failure rate of 20 percent during their initial year. It has revealed that into their second year of business, small businesses would file up to 30 percent failure rate, in 5 years, 50 percent, and a whopping 70 percent for some who are in their 10th year of being in the industry.
Do you have a listing on Google My Business (GMB) and would like to continue to thank the reviews your customers leave there? Or were you thinking on taking advantage of this quarantine period to respond all comments but, try as you may, your answers are not published?
Well, it seems that the coronavirus is also affecting Google’s work.
The past weeks have turned the lives of most people upside down. It is not an easy time for businesses. Some are closing down for indefinite time, some are still working, even if remotely, but the effect of the COVID-19 outbreak is felt by everyone.
In this day and age, you can’t really bring up marketing without social media. Even clients understand this. The first thing any client says—right in the middle of a meeting, is “what about our social media following?” They’re not wrong. The current state of social media dictates that more eyeballs hit ads than on any other platform.
We’ve told you before (and Google confirms!) that content is the foundation of any good digital marketing strategy. So why would you think it would be different when it comes to social media?
It isn’t! Despite having possibly heard a thousand times that a “great post on Facebook should be somewhere between 40 and 50 characters”, you know, deep down inside, there’s no exact formula for this. So how do we know? How do we go about it?
This is one of the most frequently asked questions and perhaps one of the business owners’ most “procrastinated tasks”!
You have searched for your company on Google and it doesn't appear, now what?
The Ireland Portugal Business Network (IPBN) launched its annual Sustainability Forum for 2020, with a particularly relevant programme as Lisbon celebrates its tenure as EU Green Capital 2020.
The theme of this year's event taking place on Monday, March 16, is “Developments in Building Technology and the Built Environment: Implications for Sustainable Economic Development”.
If you are advertising on Facebook, these are important news for you! Facebook is changing its advertising budgeting.
On the 27th February a mandatory change is coming to Facebook Ads. The ad set budgets are going away and the only available option will be campaign-level budgets. This means that if you have an ad campaign with several ad sets, you will no longer be able to allocate the exact budget to each one of them. Instead, Facebook will decide on a real-time basis which ad set is bringing you the best results and will divide the total budget accordingly.
