It is said we all have a book in us.  That's great but is your book going to be a best seller .. and will you ever write it? A few weeks ago I completed my latest book.  In the past I've written, or contributed, to some fairly heavy titles and they have done fairly well within their restricted specialist field. But this time I'd written a book that had wider appeal ... or so I hoped.
My latest book is called "Advertising Secrets: Essential Advertising Tips That Advertising Sales Reps Prefer You NOT To Know".  It is a composite of my 30+ years of experience buying advertising space; I've had responsibility for a £5.5million annual spend in a previous life and I still write and place a lot of ads even now.

In the swings and roundabouts of public life in Portugal, the on-going economic crisis has produced another political one.

Small businesses no longer need a level playing field; the playing field is now sloped in their favour. A tie up between Eire based Pubble and Stefan Drew Associates means small businesses now have competitive advantage and outcompete their biggest business rivals. 

For years large businesses, with huge budgets, customer service centres and large IT teams have had the upper hand when it comes to answering customers questions. This has particularly been the situation where website visitors have been able to pose questions online via expensive software systems that have been integrated into company websites.

The Portuguese media yesterday highlighted an issue which affects self-employed people when they submit their IRS return this year, the deadline for which is 31st May. We have looked into the reports and have the following information for those people who are sole traders and work on the ‘green receipt’ system.

With the alteration of the Portuguese Social Security Contributive Code, it became mandatory to present a declaration that the majority of the taxpayers may not be aware of.

There is a golden rule in politics: Don't believe anything until it has been officially denied.

Three or four months ago I issued a warning to my clients that bank deposits were now fair game, and I quoted the sources.

One thing was missing: an official denial. In fact there was quite the opposite. All spokesmen agreed that depositors' money was fair game. Finally, the denial we have all been waiting for has come, from the Portuguese finance minister.

EDP did not join in the recent electricity supply auction as it did not want to "pay commissions to third parties."

In response to DECO’s recent auction, which resulted in the Endesa company being selected as the chosen supplier for 600,000 registered customers, EDP has now launched a campaign of its own with discounted energy costs to spoil and disrupt the work that DECO has done.

EDP's new campaigns, "Casa Total Click" and "Casa Click" offer a discount offer of 10% on gas and 5% for electricity.

Selling as a Package. What if you could sell two or three items instead of one, virtually every time a customer buys from you?  Selling a package of products or services together works for many businesses - here's how...

The reconstruction of the Portimão Retail Park, destroyed by fire last September, will cost an estimated €20 million, money that needs to be collected from various insurers, according to the president of the real estate company that manages the site.

The fire destroyed outlets of Continent, Moviflor, Radio Popular, DeBorla, Staples, Aki and Decathlon but the rebuilding is held up by complex negotiations involving multiple insurers.