More and more news coming in from Google Ads! This time, advertisers are going to get more settings regarding the bidding strategies. These updates are going to be available in accounts within the next weeks, for some advertisers, or the next months, for others.

Whatever the case may be for you, we’re happy to share all the details, so that you can prepare and make a plan for an updated strategy.

A new Performance Planner tool is now available for all advertisers.

This new tool is designed to help plan the monthly budget for existing campaigns and predict how any change may affect its clicks, conversions, CPC or other metrics, thus helping finding that perfect balance between the investment and the desired result.

Here are a few things you might not know about Google My Business categories and that are definitely helpful if you want to get more digital exposure for your business using Google’s free set of tools:

1. Google My Business categories are not static. Google constantly adds, removes and changes the names of the categories. So, you'd better be on the lookout for that, in order for your business to always fall under the correct one, which is, of course, the one your clients are searching for.

2. New, recently added categories, can give you some boost in local ratings, until more businesses start to use them. You need to get ahead of them and take advantage of that initial exposure while you can.

3. Categories you see in your Google My Business dashboard might appear with slightly different wording to other people in search results, as category names in the same language vary in different countries. Be aware of who your potential clients are and choose accordingly.

4. The primary category choice is crucial, as the primary category has the most ranking power. Don’t be afraid to make a choice, but choose wisely. And remember no one knows your business and your clients better than you!

For more information, bespoke strategies and efficient digital marketing solutions, just contact the Clarity’s girls through info@yourdigitalclarity.com or visit our website at www.yourdigitalclarity.com.

Your Google Ads campaign has a low CTR?

Of course, there are a number of ways to improve it, but here is one of the easiest fixes that can help you increase your CTR quickly.

Mr Prime Minister, 52% of voters chose NABO in recent elections: N-ot valid, A-bstention, B-ranco (nothing), O-ther (less than 1%).

In 2019 they will elect extremists, as in Germany, Sweden and Hungary. This will bring us chaos, with unstable governments. The center-right equals the center-left, extremes demand stupid laws in order to approve a budget or anything basic for the country. Your ministers make mistakes.

In Northern Europe, mainly in the Netherlands, Scandinavia and Northern Germany, the consumer pays more to have healthy horticultural quality - a niche that Portugal could explore better.

We have few good examples in Portugal. Horta d'Agua sells live vegetables with roots fed with natural products. It combines state-of-the-art technology with good agricultural practices and sells ten types of green and purple lettuce, including lollo rosso, lixa roxa and smooth as well as chard, greens, watercress and aromatic herbs such as basil, mint and arugula.

It has been a little over three years now since Portugal adopted its new gambling law, obligating interested remote gambling operators to obtain a license from the local regulator Serviço de Regulação e Inspeção de Jogos (SRIJ), and it has been nearly two years since the first online gambling license was issued.

Betclic, a brand of French gambling group Betclic Everest Group, was the first to receive a license from the Portuguese regulator.