The newly appointed Secretary-General of the World Tourism Organization (UNWTO), considers that "Portugal is a very interesting case" and the "best example in Europe" as far as tourism is concerned, and has picked Portugal for his first official visit.
Citing Portugal as an example for innovation, ecotourism projects and the quality of service, Zurab Pololikashvili, visited the School of Hospitality and Tourism in Lisbon and noted also the improvement in the country’s infrastructure.